S-H-O-W, April 8 & 9, 2021

When you visualise information, there are usually different goals that you want to achieve. You want to inform, persuade, teach, inspire, share. But in most cases you want to have impact.
But how do you tell a story in a visual way in order to change for example behaviour? Or how do you create awareness about a topic like climate change?
How do elements as curiosity and empathy play a role to drive impact? How do you create impact with sound or typography? How do you plan for engagement?

During the two day single track of S-H-O-W 2021, we will share different perspectives on the topic of visualising IMPACT.

S-H-O-W 2021 exists of talks, discussions, music and other activities. The entire conference will be in English.
S-H-O-W 2021 completes the trilogy. In September 2020 we organised the pre S-H-O-W event and in November 2020 the S-H-O-W conference.

You can join the conference online. Please note that all time indications are CEST.

Thank you so much for joining the event. See you next time at another S-H-O-W!



13:15 – 13:30         OPENING AMANDA PATIST
Amanda is a Self-Service Analytics coach at Cargill, where she helps to empower people to make data driven decisions locally, quickly and reliably. Amanda started her data journey in Biomedical Science and made the change to data viz when she joined The Data School at the Information Lab in London. Since moving to Amsterdam, she has joined the board of Viz for Social Good and has helped to set up Data Plus Women in The Netherlands. Amanda was the moderator of the pre S-H-O-W event in September and the S-H-O-W conference in November.
13:30 – 14:05         REBECCA CONROY
Rebecca is co-founder and managing partner at data visualization studio Beyond Words. A journalist by background, Rebecca started her career in BBC Radio and went on to launch and run a range of the BBC's biggest websites and digital products before starting the studio. Beyond Words Studio works with clients including the WHO, the Bill & Melinda Gates Foundation, UNICEF, Netflix and the World Bank. It aims to do at least 70% of its work 'for good'.

We’re living at a time when data matters more than ever. The numbers around COVID-19 are literally telling us if we can go to work, whether our children can be in school and how many friends and family can come to our celebrations. How data impacts people’s lives is what we care about. Rebecca co-founded the data visualization studio, Beyond Words, to inspire people by telling stories with data. Stories that are simply Beyond Words. She will show us how we can use data to move people emotionally, to take action and to change the world.
14:10 – 14:45         AHMAD BARCLAY
Ahmad is an architect and UX designer presently spearheading data visualisation work for the 2021 Census at the Office for National Statistics in the UK. Previously, he has led award winning infographics projects as a founding partner with Visualizing Impact, and initiated the Mozilla and Creative Commons-supported open data project Palestine Open Maps. Ahmad has also contributed to a range of written publications, and facilitated courses and workshops based on his practices in Beirut, London, Lisbon, Amman and Bangalore.

This talk will explore the experiences of the data visualisation team at the Office for National Statistics in their efforts to make the UK's 2021 Census data "open, accessible and useful for real people". It's a 4 year project, they're almost one year in, and they're doing their best to build the foundations for an impactful set of data viz releases over multiple years.

Ahmad will discuss his team's particular definition of impact, and the efforts that they are going to in order to realise this by: 1. Understanding their audience, 2. Learning from past experience, and 3. Opening up their process. And how the latter is already paying dividends in building a virtual community around their work.
14:45 – 15:30         BREAK
15:30 – 16:05         AARON WILLIAMS
Aaron is a data journalist, analyst, and visualization expert tackling inequity in data and design at scale. He's currently a senior visualization engineer in Netflix's Data Science and Engineering group and previously spent a decade as a data and graphics reporter—most recently at the Washington Post.

16:10 – 16:45         NADJA POPOVICH
Nadja is a data and visual reporter at The New York Times, where she covers climate change. Her work often uses interactivity and personalization to help readers more viscerally relate to the impacts of our warming world. Previously, she was an interactive reporter at The Guardian U.S., focusing on public health, science and social justice. She has won numerous design and journalism awards for her work and contributed to two projects honored with Emmy Awards for new approaches to digital storytelling.

Even as climate change intensifies, for many it remains an abstract idea untethered from daily life. Climate journalists' major challenge is to help a broad audience understand the impacts: A new era of mass disruption that has already begun. Data visualisation is one of the main tools The New York Times uses to explain the causes and consequences of our warming world. In this talk, Nadja deconstructs the making of several major visualisation projects that help readers understand what climate change means for them, and document its vastly unequal footprint.
16:45 – 17:30         BREAK
17:30 – 18:05         ALLI TORBAN
Alli is an Information Design Consultant based in Washington, D.C., and host of the podcast Data Viz Today. She specializes in designing data visualizations and infographics for industry experts to help get their work seen and understood by a wider audience. In her spare time, Alli has fun creating whimsical patterns and tessellations!

We create data visualisations because we want to have an impact — give someone new information, change someone's mind, change someone's actions. Before we can make an impact, we need the reader to *engage* with our graphics. But how? Do we lean into storytelling, clarity, illustration, or beauty? In this talk, Alli will share the mental model that she uses to guide her decision-making to make graphics more engaging to the wide variety of audiences you will encounter.
18:10– 18:45         LIVE INTERVIEW
Marian Eerens will interview Julie Brunet and Michael Brenner.

Marian didn't follow the 'typical' path to a career in data. She went from training to be a chef, to studying business and the design information systems, to taking on different challenges in a global supply chain organization which is where she re-discovered her passion for data visualization. Marian is currently working as an analyst and data visualist at SUEZ WTS where she is supporting commercial leaders in making better decisions by leveraging the power of visual analytics.

Building on her former position as a literature teacher and 5 years as an art director in a creative agency, Julie is currently an independent data & information designer. She believes in the accessibility of information through design and the virtuous role data designers can play in a society shaped by the ever-increasing amount and complexity of data. She also has a tender point for data-humour, data-collage and other creative data-shenanigans that she exercises on her instagram @datacitron

Michael is head of design at Data4Change. With over 15 years of experience working as a designer specialising in data visualisation and information design, Michael has collaborated and led on projects for organisations such as the UN, World Bank, Bill & Melinda Gates Foundation, Google, Guggenheim Museum, MOMA, New York Times and more. He has worked for leading design studios in New York City, London and Rotterdam, where he ran his own studio and taught at the Willem de Kooning Academy.
18:45 – 19:15         BREAK
19:15– 19:50         SKYE MORET
Skye is a data-driven designer and marine scientist. She spent her twenties sailing 100,000+ km around the globe, which now fuels her abiding interest in the power of art and design to engage citizens with nature and science. Skye leads client-based visualisation projects ranging from habitat-specific climate change to workplace cancer risk. Her data visualisations have been exhibited at Science Gallery Dublin, the European Parliament Building in Brussels, the shores of Bali, and at an Antarctic research station, among other venues. Skye is an Assistant Professor in the Collaborative Design & Design Systems graduate program at the Pacific Northwest College of Art.

19:55– 20:30         NICHOLAS ROUGEUX
Nicholas is a web designer and data artist. He has been building websites, data visualizations, and creating data art for more than 20 years. Nicholas creates and sells artwork based on data on a variety of topics like science, music, literature, transit, and more. His work has been featured in Fast Company, WIRED, The Guardian, Huffington Post, Mental Floss, and more.

What impact do personal projects have on a person? Everyone's projects affect them differently. Nicholas will cover the impacts his projects have had on him and how they've helped him get to where he is today. He'll touch on the topics, tools, and techniques that he has learned along the way. He'll also highlight his projects that have impacted him most along the way and give insight into how they came to be.
20:30– 20:40         CLOSING


10:30 – 12:00        Impact: a conversation - ANGELA MORELLI & TOM GABRIEL JOHANSEN
Join us for a laid-back and easy-going conversation ‘in the foyer’.
Only 20 spots available.

The goal of this conversation will not be showcasing but peeking inside our brain and guts to unpack, together, the concept of impact in data visualisation, sharing what that means to us as designers, viewers, clients, activists. The doubts. The urgency. The danger. The choice. The struggles. The visions. The heart. The strategy. The process.

Angela Morelli and Tom Gabriel Johansen of the InfoDesignLab will kick off the conversation. The session will be as informal as possible, like any good conversation during a coffee break powered by curiosity. There is no special preparation needed.

Our hope is to create a safe space to connect and share stories, to take part in a conversation that leaves you inspired and to gather thoughts and stories that could become the foundation for a map project on what Impact in data visualisation means to us, to you. We hope that this will be the beginning of a conversation that can grow in the future.

As a participant of the S-H-O-W event you can join by booking one of the 20 spots available. Send a mail to SHOW@GraphicHunters.nl to book your spot.

Here are some of the questions we will touch upon: is IMPACT important in any data visualisation project you have worked on? What does IMPACT mean in that specific context or project? How did you try to reach IMPACT in that specific context or project (process, execution, technology, etc)? Is there a general method we could consider in order to design IMPACTFUL data visualisations?

Angela is an award-winning Italian information designer based in Norway. From climate change to health, she has worked with a wide range of scientific organisations and professionals including the Intergovernmental Panel on Climate Change (IPCC) and the European Environment Agency. Her goal is to co-design engaging solutions that empower audiences and support informed decision-making. Angela gained her MA in Information Design from Central Saint Martins in London, having previously obtained a BA degree in Engineering from Politecnico di Milano and an MA in Industrial Design. She is an acclaimed international speaker, an Associate Lecturer at Central Saint Martins in London, a visiting lecturer at the Oslo School of Architecture and Design and a visiting lecturer at BI Norwegian Business School.

Tom is an award-winning Norwegian information designer, based in Oslo. He has over 20 years of experience in design, ranging from strategic design to board games, interaction design and data visualization. He has worked as a special advisor for Statistics Norway and as a member of Eurostat's Visualization Task Force. For seven years, Tom worked at the Norwegian Broadcasting Corporation (NRK), embedding design and information visualization into the news-floor operation. He is an acclaimed international speaker and teaches at the Oslo School of Architecture and Design, at the Norwegian Institute of Journalism, at the Oslo MET University, BI Norwegian Business School and at Central Saint Martins University in London.
13:20 – 13:30         OPENING
13:30 – 14:05         EVA MURRAY
Eva, Technology Evangelist and Tableau Zen Master, is a leader in the data visualization community, running the popular global social data project #MakeoverMonday and has founded The Maple Square. Eva is passionate about helping people understand, work with and fall in love with data by giving them a platform for learning about data analysis and visualisation and for connecting with like-minded people.
Eva is an international speaker on the topics of data visualization, data culture and data communities, has published two books (#MakeoverMonday and Empowered by Data) and is a driving force for women's empowerment in the technology industry.

Your company culture is shaped by your people and building a data culture is no different. In this talk Eva will share practical tips and recommendations for delivering a greater impact for your business with data, driven by people. If you're keen to learn how collaboration, learning and development as well as internal leadership will bring out the best in your people and maximise your ROI from analytics, join Eva for this session and bring your questions.
14:10 – 14:45         SARA LENZI
Sara is a sound designer who enjoys incursions in sound art. An activist on the importance of sound in communication, she co-founded the magazine sounDesign.info and she founded the first sound branding agency in South East Asia. Currently a researcher at Density Design, Politecnico di Milano, Sara investigates the use of sound to gather insights on datasets and complex phenomena.

Data sonification is the use of sound - instead of or in combination with visuals - to represent, communicate and get insights from data. Despite being a field of research since the early 1990s, it has only recently attracted the attention of the wider design community as a way to expand the tools designers can use to visualize datasets and engage a wider public.
But when, why and how should we use sound for data representation? How do we measure its impact? What are the tools that can help designers integrate sounds in their data visualisation projects? Starting from the newly launched Data Sonification Archive (https://sonification.design/) we will get an overview of where and how sonification is currently used and on the role of design. We will then focus on some specific cases to table a conversation on the current - and future - impact of sonification. Finally, we will share a recently designed tool, the data sonification canvas, that aims to support designers in integrating sounds in their data visualisation projects.
14:45 – 15:30         BREAK
15:30 – 16:05         CEDRIC KIEFER
Cedric is the co-founder and creative lead at onformative. Guided by an emotional approach, Berlin based studio onformative constantly searches for new forms of creative expression. Through an experimental practice they create meaningful digital art works to question the relationship between humans and technology. Their outcomes and interpretations take on varying forms across media through self-initiated and commissioned works that range from interactive media installations, generative corporate designs and dynamic visuals to data-driven narratives. Works by onformative have been exhibited across Europe as well as in North America, Australia and China.

At the intersection of art, design and technology. data is everywhere – where it can be a diffuser for some, it inspires others to search for new forms of visual expression. There now exists a blossoming spectrum of creative approaches to depicting data. In his talk, Cedric will discuss the possibilities that lie at the intersection of art, design and technology – exploring the different dimensions to visualising data, in contrast with generating interesting data for aesthetic output. He will talk about a number of data-driven projects that all share one feature – a human touch in a technical realm.
16:10 – 16:45         TIFFANY FRANCE
Tiffany is a data visualization designer and developer with about 13 years in the field. She is the founder of Urban Commotion, a data visualization consulting firm specializing in custom information aesthetics and application solutions. In the evening she teaches in the Art Department at a local community college. She also teaches D3js workshops at the Maryland Institute College of Art. She attended graduate school for Data Visualization at Parson's School of Design.

In this talk, Tiffany will share with you typography tips and tricks that will elevate your data visualisations. This will be a practical review of how to use type to turn your data visualisation into a professionally designed piece. We will review how content brings your users in and helps guide them through the process. We will also review how to make classy choices and avoid common mistakes.
16:45– 17:30         BREAK
17:30 – 18:05         WONYOUNG SO
Wonyoung is an urban data visualization designer and researcher. So studies how urban data and technology have been historically used to orchestrate, predict, and police public life and how the future of urban science can be different if we care more about empowering marginalized groups in the city. In 2011, So co-founded the crowdfunding platform Tumblbug and demonstrated an alternative about the sustainability of the DIY movement. He was a research fellow at the Senseable City Lab at MIT, and he co-curated Seoul Libre Maps in Seoul Biennale of Architecture and Urbanism for realizing the vision of a citizen-organized data community.
He is currently a Ph.D. student in the Department of Urban Studies and Planning at MIT and a research assistant and technical lead of the Data + Feminism Lab at MIT. He holds a Master in City Planning at MIT DUSP, a BFA in Visual Communication Design at Kookmin University. His work has been recognized by Information is Beautiful Awards, MIT Museum, IEEE, Fast Co. Design, The Atlantic, CNN, The Guardian, Seoul Museum of Art, and Wired, among others.

This talk starts from Wonyoung's unique positionality - a data visualisation designer, a researcher, and an activist - and the intersection of how data visualisation could be used for justice and advocacy. Drawing on critical urban theory, antisubordination planning approach, and sousveillance, this talk shows three different projects that use New York City's taxi data, and three mapping projects that are under the hood of "Mapping as a civic and political act."
18:10 – 18:45         MIRIAH MEYER
Miriah is an associate professor in the School of Computing at the University of Utah and a faculty member in the Scientific Computing and Imaging Institute. She co-directs the Visualization Design Lab, which focuses on the design of visualization systems for helping people make sense of complex data, and on the development of methods for helping visualization designers make sense of the world. She obtained her bachelors degree in astronomy and astrophysics at Penn State University, and earned a PhD in computer science from the University of Utah. Prior to joining the faculty at Utah Miriah was a postdoctoral research fellow at Harvard University and a visiting scientist at the Broad Institute of MIT and Harvard.
Miriah is the recipient of a NSF CAREER grant, a Microsoft Research Faculty Fellowship, and a NSF/CRA Computing Innovation Fellow award. She was named a University of Utah Distinguished Alumni, both a TED Fellow and a PopTech Science Fellow, and included on MIT Technology Review's TR35 list of the top young innovators. She was also awarded an AAAS Mass Media Fellowship that landed her a stint as a science writer for the Chicago Tribune.

18:45 – 18:50         CLOSING



Anatomiegebouw, Bekkerstraat 141, Utrecht
This historical building, once part of the University of Utrecht, was designed by architect Joseph Crouwel. The theater was used to host lectures on veterinary anatomy. You can still see the rails in the floor where the bigger animals were brought in.

The venue will only be used to organise the event. It is not possible due to corona, to visit the venue as a participant.
As organisation we want to support local venues, by hosting the event here. We also support some local restaurants by ordering lunch & diner.



S-H-O-W is organised by Graphic Hunters, a training institute on data visualisation
based in Utrecht, the Netherlands. If you have questions about the conference
please send a mail to SHOW@GraphicHunters.nl.
Follow us on Twitter, Facebook & LinkedIn for news and updates about the event.
The entire conference will be in English.

if you want to become a partner or sponsor, or want to help out in any other way
please send a mail to SHOW@GraphicHunters.nl


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You can follow the conference online.

Graphic Hunters offers 20 free diversity tickets.
One of the aims of the conference is to stimulate diversity. Not only in the representation of speakers but also the attendees. If you are or know of anyone who is interested in attending from a under-represented community in data visualisation, or somebody who doesn't have the financial means to join the conference, please send a mail to SHOW@GraphicHunters.nl. The diversity tickets cover the cost for attending the (online) event. We picked randomly 20 diversity tickets on Thursday March 25, 2021.